“中国企业管理案例与理论构建研究论坛（2013）”
暨“第七届中国人民大学管理论坛”

中国人民大学商学院•《管理世界》杂志

2013 年 11 月 8 - 10 日

中国•北京

重要学术报告（持续更新中）

主题报告一：

报告人：Allen S. Lee

题目Title：Mistaking Statistics for Rigor in American Business School Research:Should China Follow, or Lead in a New Direction?

摘要Abstract：

What strategies should China take in the global community of research? To follow the example of business schools in America would not only mean submitting to and perpetuating the predominance of statistical research, but also effectively blocking the strategies from taking newer and more innovative paths. I will offer lessons from the philosophy of science not only to explain this, but also to reveal how qualitative research, no less than (if at all) statistical research, can achieve rigor and even generalizability. I will present the merits of two underutilized paths that business researchers in China can take, offering them a competitive advantage globally: action research and design research.

报告人简介Biography：

Allen S. Lee is a professor of information systems and the associate dean for research and graduate studies in the School of Business at Virginia Commonwealth University. At the end of 2004, he retired from the MIS Quarterly editorial board after 15 years, during which he served as associate editor, senior editor, and editor-in-chief. He is a founding senior editor of MIS Quarterly Executive and a founding member of Chinese American Professors of Information Systems. He is a member of the Circle of Compadres of the Information Systems Doctoral Students Association of the Ph.D. Project and, in 2005, he was named a Fellow of the Association for Information Systems.

主题报告二：

题目Title：百年冯氏：从华南传统商号到现代跨国消费品商贸集团

报告人：林至颖

摘要Abstract：

一部冯氏集团的百年发展史，可以说是香港近现代经济发展的一个经典缩影。从最初在广州创办时的贸易中间商，变身今天的全球供应链管理者，从旧式家族经营转向现代化企业管理，冯氏三代管理层准确地把握住经济变动的脉搏，不断审视自身存在的必要性，成功把一个别人眼中的“夕阳产业”做成了“日不落帝国”，成为当今全球最大的消费品商易企业。

吴敬琏曾评价说，利丰（冯氏）集团是香港甚至世界范围内商贸业的一个著名创新者。冯氏的当家人冯国经、冯国纶兄弟，被称为“亚洲最有头脑的商人”。利丰独具特色的全球供应链管理，更使其七度成为哈佛商学院MBA的教学案例，及沃頓商學院、史丹福商学院、麻省理工商学院等美国著名商学院的MBA课堂教材。他们都认为，独特的“三年计划”和独特的组织架构，是利丰多年来不断创新拓展的最重要法宝。

反观内地，商贸公司往往大而全、小而全，还没有建立起类似利丰这样成熟的组织架构。而扩展到所有行业的范围来看，内地企业在创办4、5年后普遍会遭遇“平原化”的发展瓶颈，仿佛再无攀登高峰的可能与动力，极易被后来者追上，或被创新者淘汰。利丰的成功经验可资借鉴，打破这一魔咒。

本次演讲主要通过分享冯氏（利丰）的商业模式、战略管理及如何利用供应链管理手段在100多年不断创新的案例，从而展示中国企业独特的商业发展模式，期待能启发未来更多关于中国商业模式的研究。

报告人简介Biography：

林至颖，冯氏集团华南首席代表兼总经理、利丰研究中心副总裁。香港菁英会成员。原香港特别行政区政府中央政策组顾问、中国人民大学商学院EMBA客座教授、武汉大学经管学院硕士研究生校外导师、清华大学经管学院中国金融研究中心商业模式研究工作室特聘高级研究员、广东财经大学流通经济研究所兼职研究员、暨南大学现代流通研究中心特约研究员、中国商业经济学会学术委员、广东省粮食行业协会专家委员会副主任、广东省商业联合会专家委员。上海财经大学企业管理博士研究生，香港中文大学MBA、香港理工大学理学(知识管理)硕士、香港大学工商管理（会计及金融专业）本科学士。2001年获香港大学全额奖学金留学于美国加州大学。2012年获邀到国家行政学院研修。林至颖拥有中国证券监督委员会认可上市公司独立董事资格，同时为香港董事学会会员。

林至颖于2003年加入香港冯氏集团，曾在冯氏集团旗下的利丰有限公司及集团母公司下若干子公司工作。利丰是全球最大的消费品贸易商，林至颖在国际消费品采购、物流、经销、及零售方面拥有丰富实践经验。近年除专注于亚洲特别是中国市场的业务拓展，亦同时从事与供应链管理、商贸流通及中国商业模式有关的研究。加入冯氏集团之前，曾任职於四大跨国会计师事务所之一的普华永道。

林至颖经常为国内政府及行业协会提供咨询建议及演讲，并为《中国经济和信息化》、《中国商界》、《北京商报》及《新商务周刊》等特约专栏作者，亦曾在国家级经济、社科类核心期刊及中国中文社会科学引文索引（CSSCI）核心期刊包括《中国流通经济》、《中国经贸导刊》、《经济纵横》、《中国市场》、《中国经贸》、《当代经济》、《现代商业》、《商场现代化》 等发表过多篇文章。著作包括《内外贸一体化与流通渠道建设》、《珠三角流通业蓝皮书2012》、《珠三角流通业蓝皮书2013》及参著《中国供应链管理蓝皮书》、《中国商业蓝皮书》等。

主题报告三：

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案例研究工作坊1

题目：Rigor in Doing Positivist Case Research,Interpretive Research, and Grounded-Theory Research

报告人：Allen S. Lee

摘要Abstract：

The goal of the workshop is for workshop participants to grasp the gist of each of these three qualitative research approaches, and to develop a solid understanding of how each of them can be conducted in a rigorous way. Positivist case research emulates research in natural science by identifying and working with variables and constructs, by testing theories, and by presuming that knowledge has no knowing subject. In contrast, interpretive case studies follow the manner of research in anthropological ethnographies and in hermeneutics, where the human researcher is the instrument of observation. Grounded theory research proceeds by collecting qualitative data (often, text in the form of interviews), coding the data into different categories or concepts, and then drawing relationships between them, so that the resulting theory can be said to emerge from the data. Workshop participants will learn how each qualitative approach can achieve rigor through the explicit application of the deductive logic of modus tollens.

案例研究工作坊2

题目：Building Theory from Multiple Case Studies

报告人：Dr. Sam Garg （埃森哈特的学生）

摘要Abstract：

This workshop aims to provide a comprehensive step-by-step process of building novel theories using the multiple case study approach. Several highly cited publications, as well as ongoing research, will be used to illustrate the use of this method. Key challenges faced in the publication process of multiple case study research will also be addressed.

报告人简介Biography：

Sam Garg is an Assistant Professor in the Department of Management at HKUST, Hong Kong, and a former student of Kathy Eisenhardt. He obtained his PhD (Organizations, Strategy and Entrepreneurship) and MA (Sociology) from Stanford University. Sam’s research interests are in issues at the intersection of entrepreneurship, strategy, and organizational behavior. His specific interests include corporate governance, strategic decision making, power dynamics, and cognition in entrepreneurial firms and international businesses. He is currently investigating CEO-Board relationship using a real-time, longitudinal multiple case study approach. His other recent work has been published (or is forthcoming) in the Academy of Management Review and the Strategic Entrepreneurship Journal. He is also a co-author of “Inspire to Innovate: Management and Innovation in Asia”, a book based on several mini case studies and a survey.

案例研究工作坊3

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