“中国企业管理案例与理论构建研究论坛（2010）”
暨“第四届中国人民大学管理论坛”

2010 年 11 月 5 - 7 日

论坛主题报告和专题报告简介（部分）

主题报告1：

案例研究的意义

The Case for Case Research

报告人：Dr. Kimberly D. Elsbach, University of California, Davis

Overview: I will discuss three components of case study research that make it an invaluable method of discovery. These components are its ability to: (1) highlight context, (2) show process, and (3) reveal relationships. I will illustrate the superiority of case research in these three areas by reviewing actual case research performed by myself and others. I will contrast case study findings with findings through other research methods (e.g., surveys, large scale data analysis, experiments). Finally, I will argue that because of its ability to show context, process, and relationships, case study research ultimately provides compelling stories that have a greater impact on scholars, practitioners, and students than do most other research findings.

主题报告2:

整合欧式及美式个案研究方法在亚洲进行研究：结构-实务-情境方法 Integrating American and European Case Traditions:

A Structured-Pragmatic-Situational (SPS) Approach

报告人：Dr. Shan Ling PAN, National University of Singapore

尽管许多文献提供了有关进行案例研究的方法与实例，但是这些大多是属于概观性的指引，而都缺乏了明确与可行动的步骤，让许多案例学者陷入无所适从的困境。在此研讨会中，我们介绍通过整合欧式与美式个案研究方法，并依广泛在亚洲进行研究的经验，所提出的一套被称为结构-实务-情境方法（SPS）的方法。这套方法包含了八个步骤：(1) 访谈交涉、(2)现象概念化、(3) 资料搜集、(4) 数据组织化、(5) 编码与分析、(6) 理论化、(7) 理论-数据-模型校准、(8) 写作与发表。SPS方法不但引进了许多观念上的创新，也集成了案例研究文献中最常被提及的建议，演化成一套进行案例研究具体的指引，以协助研究学者进入案例研究的领域。

专题报告1：

科研的全周期：案例研究与其他方法的结合

Full-Cycle Research: Combining Case Studies with Other Methods in Theory Building

报告人：Dr. Kimberly D. Elsbach, University of California, Davis

Overview: In this workshop I will illustrate how combining case study research with other methods (e.g., surveys, experiments, large scale data analysis) can help scholars to build better theories. I will argue that such combinations of methods leads to what Cialdini has called “Full Cycle Research” – the ability to build, test, and re-vise theory through a series of studies that involve various methods. In this way, I hope to help workshop participants to understand how they can use case study research as part of a larger portfolio of methods that will ultimately lead to high quality and high impact theory building.

专题报告2：

结构-实务-情境方法(SPS) 方法实践：以长春石化公司为例

Structured-Pragmatic-Situational (SPS) Approach: A Case Study of Chang Chun Petrochemicals

报告人：Dr. Shan Ling PAN, National University of Singapore

我们通过一个具体的案例，来展示结构-实务-情境方法(SPS)方法实践于跨区域个案研究合作。长春石化是台湾大型私有石化公司之一，有多次灵活发展组织信息系统的经验。在此案例展示时，我们以结构-实务-情境八个步骤依序分别来说明长春石化案例研究的主题 - 实现组织敏捷的发展信息系统所需之即兴创作常规是如何培育和运用。藉由此案例，我们希望协助案例研究学者能更了解结构-实务-情境方法的实践过程，以走出进行案例研究时缺乏结构性的困境，并能通过有效率的结合理论与个案数据，顺利发表个案论文于国际期刊。

报告人简介：

Kimberly D. Elsbach is Professor of Management and Stephen G. Newberry Chair in Leadership at the Graduate School of Management, University of California, Davis. She received her Ph.D. in Industrial Engineering from Stanford University in 1993. Prior to her academic career, she worked as an Industrial Engineer for the Quaker Oats, Co. in Cedar Rapids, Iowa. Her research focuses on the perception and management of individual and organizational images, identities, and reputations. She has studied these symbolic processes in variety of contexts ranging from the California cattle industry, and the National Rifle Association, to Hollywood screenwriters. She is currently studying how creative identities of toy designers affect their ability to be good colleagues, and how crying at work affects images of professional women.

Dr. Shan Ling PAN is an Associate Professor and the Coordinator of Asian IT Case Series (http://aitcs.nus.edu.sg) in the Department of Information Systems of the School of Computing, National University of Singapore. Dr. Pan's primary research focuses on the recursive interaction of organizations and information technology, with a particular emphasis on issues related to work practices, cultures and structures. Specifically, he is interested in understanding the complex issues related to the adoption, implementation and use of enterprise systems within and across organizations. His recent research interest is to understand Chinese enterprise’s approach to IT implementation and use.

Dr. Pan is an Associate Editor of Information Systems Research, European Journal of Information systems, Information and Management, and Communication of the AIS. His research work has been published in Information Systems Research, IEEE Transactions on Engineering Management, European Journal of Information Systems, European Journal of Management, Journal of the American Society for Information Systems and Technology, Journal of Strategic Information Systems, Information Systems Journal and among others.