往届回顾
“中国企业管理案例与质性研究论坛（2015）”
2015年11月6-8日
中国.广州
重要学术报告（持续更新中）
主题报告1
报告人：Carol Hsu
题目Title： Qualitative Case Studies: Role of Theory and Empirical Data Analysis
摘要Abstract：
Qualitative case studies are valuable to explore organizational issues and develop theoretical insights in relation to a particular context. In this talk, it will discuss the role of theory in qualitative case study research, and how to choose the theory relevant to the research topic and empirical data. This discussion will also demonstrate the use of theory through examples from the literature.
报告人简介Biography：
Carol Hsu is a Professor in the Department of Information Management at National Taiwan University. She holds a Ph.D. in information systems from the London School of Economics and Political Science. Her current research interests focus on the organizational and institutional approach to information technology implementation and diffusion. Her work has been published in the MIS Quarterly, Information Systems Research, European Journal of Information Systems, Journal of Banking and Finance, and Communications of the ACM. Carol also serves as Co-Editor-in-Chief of the Journal of Information Technology Theory and Application, and the Associate Editor of the Information Systems Journal, and Information & Management.
主题报告2
报告人：方建华
题目Title：茵曼：从品牌走向价值共创平台
摘要Abstract：
汇美集团从单一品牌“茵曼”发展至今，已成为一家汇聚多品牌的时尚集团，拥有12个品牌、12位品牌合伙人，服务覆盖全国的600多万客户。目前，茵曼通过推出茵曼+千城万店O2O计划、打造粉丝经营者、品牌合伙人等一系列战略措施，将集团打造为合作共享、价值共创的生态平台。这一平台的打造为服装品牌企业在互联网环境下的发展战略开创了一种新的模式。
报告人简介Biography：
方建华先生现任汇美集团董事长兼CEO、茵曼品牌创始人，并任中国服装协会主席团理事、广州市电子商务协会副会长。获得“2015中国商业最具创意人物100”、中央电视台《经济半小时》人物专访等荣誉。
2005年，方建华进行第一次企业转型，由ODM向B2B电子商务发展。2007年进行第二次转型，创建以棉麻文艺风格为定位的“茵曼”品牌，2008年成为首批在天猫设立旗舰店的电商品牌商。通过7年时间，方建华成功将“茵曼”模式进行复制延展，形成多品牌、全渠道的互联网时尚品牌集团。2015年，汇美集团已拥有包括茵曼、初语、生活在左等在内的十余个时尚服饰品牌，提供直接就业机会1500多人、间接就业机会50000多人，是中国互联网时尚品牌集团的龙头企业。近几年，通过“品牌+”等创新商业模式驱动，打造中国领先的时尚生态圈。
主题报告3
报告人：Peter Ping Li
题目Title：The Best Practices in Case Study Research: A Shared Pattern among the Award-winning Case Study Articles in the Top Management Journals
摘要Abstract：
Case study method has been growing in its popularity in recent years as a salient method for organizational management research, but here is a serious lack of consensus regarding the proper roles and procedures in applying case study method in social research in general and organizational management research in particular. Although often evoked together, the two most popular approaches to case study, i.e., Yin’s and Eisenhardt’s approaches, differ in more aspects than what they agree on, so they tend to offer contrasting recommendations regarding the roles and procedures for case study. To explore how the two popular approaches are used in real practice and if there exist some other implicit approaches as our two core objectives, we choose to review the best practices in case study by comparing the award-winning case study articles in the top journals in the field organizational management research, and then build up an integrative approach to case study by identifying the shared pattern among the award-winning articles. The resulted integrated approach has the potential to become a more relevant and also more rigorous approach to case study as compared to the two most popular approaches.
报告人简介Biography：
Peter Ping Li (PhD, 1991, George Washington University, USA) is Professor of International Business at Xian Jiaotong-Liverpool University, China, and also Professor of Chinese Business Studies at Copenhagen Business School, Denmark. Before joining XJTLU and CBS, he was Professor of Management at California State University. His primary research focus is on building geocentric (West-meeting-East) theories from the cultural and historical perspectives, especially applying the Chinese philosophy of wisdom to the development of holistic, dynamic and duality theories. He has been widely recognized as one of the leading scholars in two fast emerging research streams: (1) multinational firms from the emerging economies, and (2)indigenous research on the Chinese management. He has published about 50 articles in various academic journals, 16 book chapters, and 4 books. He serves on the editorial boards of several major management journals, i.e., Academy of Management Discovery, Journal of Management Studies, Journal of International Management, Global Strategy Journal, andManagement and Organizational Review. He is also the founding Editor-in-Chief of Journal of Trust Research as well as the Senior Editor of Management and Organization Review andAsia Pacific Journal of Management. Finally, he is on the extended senior term of Gao Feng Advisory in China.
案例研究工作坊1
报告人：Carol Hsu
题目Title：Qualitative Case Study Research: Some Pain Points and Possible Solutions
摘要Abstract：
In this workshop, I will discuss some of pain points for qualitative case study research, and share my personal experiences how to address these pain points. This workshop aims to be highly interactive and hopes to engage participants in discussing the challenges of conducting and publishing qualitative research work.
案例研究工作坊2
报告人：卫田
题目Title：案例研究的论文写作和理论构建
摘要Abstract：
在管理学的研究和实践中，案例研究由于其深入发掘理论以及紧密联系企业实际的特点，越来越受到学者们的重视和推崇。与此同时，案例研究由于其方法以及相关哲学观点的多样性，较难被学者很好地把握，从而做出严谨而又有重大理论贡献的科研。
“论文写作”和“理论构建”一直是案例研究的重点和难点。相较于数据收集和数据分析等具体的技巧而言，其相关内容和方法对于学者，尤其是初学者比较难以把握。鉴于此，本报告分两部分内容。第一、“论文写作”的核心。内容主要包括：论文框架、撰写思路、句式表达，以及遣词造句。希望帮助学者克服论文撰写的难点以及心理障碍，得其章法，进行修炼；第二、“理论构建”的要领。内容主要包括：案例研究中理论的内涵、构建理论的基本途径、相关技巧，以及实例分析。希望帮助学者在理论构建以及升华方面打开思路。在讲解中，报告人会通过大量的实例加深对相关概念和思路的理解。
报告人简介Biography：
卫田，复旦大学管理学院企业管理系副教授。管理学博士(英国剑桥大学)，工学硕士(清华大学)，工学学士(清华大学)。曾为明尼苏达大学卡尔森商学院的访问学者，英国利兹大学商学院的Research fellow（研究员）。目前是国际商务学会（Academy of International Business, AIB）研究方法部亚洲地区负责人。主要研究方向为科技管理、跨国知识转移以及中国企业所有制在经济发展中的作用。曾多次在International Business Review, Journal of International Management, Thunderbird International Business Review发表论文，并多次担任International Business Review, Journal of International Marketing和 Journal of International Management 等期刊以及Academy of International Business Annual Conference, Academy of Management Annual Conference 等国际顶级会议审稿工作。
案例研究工作坊3
报告人：Liqun Wei and Michael N. Young
题目Title：How to Write Good Teaching Cases and use them Effectively with Chinese Students
摘要Abstract：
In this interactive workshop Professor Liqun Wei and Dr Michael N. Young from Hong Kong Baptist University will focus on two topics: (1) writing good, engaging cases and (2) using them effectively in the classroom with Chinese students. Part 1 we will focus on case-writing. Writing good, effective cases is not easy. Today’s students have short attention spans and numerous distractions as readily available on smartphones. To be effective, cases need to be well-written and demonstrate a particular theme. They should utilize technology when possible and pique students’ interests. Professors Wei and Young will discuss how they attempt to write effective cases by sharing examples from their past experience. Part 2 switches from writing effective cases to using them effectively in the classroom with Chinese students. The stereotype of Chinese education is that it is “top-down”, centers on the lecturer, and puts emphasis on memorization of facts. On the other hand, case teaching, if done correctly, is “bottom-up”, centers on student, and puts emphasis on analysis, critical thinking and developing original ideas. Often times, case teaching is not done correctly in the Chinese classroom. Professors Wei and Young will share their experience with examples and share tricks they have learned in leading a case discussion with Chinese students. This will be an interactive workshop conducted in English. The audience is encouraged to bring examples of problems they have faced in writing and teaching with cases for sharing with participants.
报告人简介Biography：
Li-Qun Wei(PhD) is a Professor and associated director of the DBA program at Hong Kong Baptist University. Her research interests include top management teams, strategic human resource management and Chinese business strategies. She has published over 30 articles at academic journals such as Journal of International Business Studies, Journal of Management Studies, Leadership Quarterly, Human Relations, Human Resource Managementand Journal of Business Research, besides some published cases such as ‘IKEA in China’, which has been ranked as the top-cited case in 2005 by Asian Case Research Journal. Several of her papers have been published at the Best Paper Proceedings of Academy of Management and Academy of International Business annual meetings.Professor Wei is currently on the editorial board of Journal of Management Studies.
Dr Michael N. Young is an Associate Professor and currently serving as Head of the Department of Management at Hong Kong Baptist University. Professor Young has worked for a family firm, in the banking industry and for state government in the USA. A native of West Virginia, USA, Professor Young moved to Hong Kong in 1998, and his research interests involve corporate governance, the management of Asian firms, state-owned enterprise reform in China, and financial and organizational economics. He has over 100 peer-reviewed cases, conference presentations and journal publications and over 1500 citations on Google scholar. He is an active member of the Academy of Management, and served for seven years as the Hong Kong regional representative for the Business Policy and Strategy Division. He is on the editorial board The Journal of Management Studies and Management and Organization Review and was formerly a senior editor at the Asia Pacific Journal of Management.
案例研究工作坊4
报告人：Jean Rosenthal
题目Title："Raw" Cases - Online Case Studies at Yale School of Management
摘要Abstract：
The case writing group at Yale School of Management has developed a new case format. Each online case study incorporates text, video interview segments, visual elements, links to documents, and reports, all on an easy-to-use website. The format has been used in MBA programs at Yale and at other schools. Jean's talk will describe the elements of the new case format, outline the advantages and disadvantages of the approach, and describe the process that the group uses to develop each case study.
报告人简介Biography：
Jean Rosenthal is a writer and editor of case studies at the Yale School of Management. She has written or edited 18 traditional written cases and over 40 of Yale SOM's online cases since Yale began its case-writing program in 2006.
Before becoming a case writer, Jean had been a research associate at Yale School of Management, an analyst and director of regulation at a gas and electric utility in California, and an editor of college textbooks. She is a coauthor of the book Corporate Profit and Nuclear Safety: Strategy at Northeast Utilities in the 1990s.
