“中国企业管理案例与理论构建研究论坛（2011）”
暨“第五届中国人民大学管理论坛”

2011 年 11 月 11 - 13 日

中国•北京

论坛主题报告和专题报告简介（部分）

主题报告一：

Working with qualitative data and the case study method: Beyond pure types and exemplars

报告人：Professor Jeffrey A. Martin，University of Alabama，Management and Marketing

Abstract: Qualitative case study research methods offer a means for researchers to explore new theoretical areas, to rejuvenate stalled research domains, and to examine phenomena in which language itself is a central concern. Yet, researchers may be daunted by the common observation that there is no agreed upon structure for how to design a qualitative study and no algorithms for producing it. This presentation discusses various methodological traditions that qualitative researchers use, and often combine, in practice.

Professor Jeff Martin received his Ph.D. in Strategy and Organization from Stanford University in 2002. He teaches at the University of Alabama and in the University of Texas Master of Science and Technology Commercialization executive program. His research interests lie in the areas of strategy, innovation, and technology commercialization. He has published his work in leading management journals including the Strategic Management Journal, Academy of Management Journal, and Organization Science. His award winning research has been acknowledged internationally as highly relevant to both research and practice, and he has been recognized as the 9th most cited management scholar in the world from 2000-2004 (the most recent period for which data is available). Professor Martin has developed two distinct streams of work in pursuit of his research goals. The first explores how cross-business-unit collaborations in multi-business organizations are accomplished in the high-dynamic software industry. His second focuses on high technology commercialization in corporate and new venture contexts.

主题报告二：

从科学精神角度看当前研究

报告人： 蒋东生 《管理世界》副主编

主题报告三：

五届企业管理研究案例论坛总结与回顾

报告人：毛基业 中国人民大学商学院副院长、论坛程序委员会主任

专题报告一：

From inception to publication: A comparative case study of cross-business collaborations within firms that compete in high dynamic environments

报告人：Jeffrey A. Martin, PhD，University of Alabama，Management and Marketing

Abstract: This seminar describes the process of developing a case study research project from its inception to publication of results. Topics covered include choosing a issue, developing a research design, collecting and analyzing the data, writing up the results, developing and submitting papers, and addressing issues raised by reviewers.

专题报告二：

“阴阳”案例研究：理论与方法

报告人：Peter Ping Li（李平） 哥本哈根商学院（丹麦）

案例研究是开展本土化研究的所必需的重要研究方法之一。我们将介绍一种新的案例研究方法：阴阳案例研究法（YYM）。YYM以现有的案例研究理论、扎根理论为基础，充分吸收了现有各种案例研究方法的优点整合而成。当某一学术研究领域内存在差异较大的理论观点时，特别是该理论观点相互冲突时，YYM非常适合研究人员创建整合式的新理论。

专题报告三：

案例教学方法

报告人：沈艺峰 厦门大学管理学院院长

专题报告四：

将企业实践提炼为学术论文: 结构化、实用化、情境化（SPS） 案例研究方法

报告人：Professor Pan Shan Ling, Department of Information Systems,School of Computing, National University of Singapore.

近年来，案例研究在国内学术界引起了越来越多的关注，涌现了很多热衷于尝试案例研究方法的学者。然而由于案例研究本身的复杂性和抽象性，很多案例研究者在实际操作中屡屡碰壁。本次演讲首先对经典案例研究方法进行了分析，指出其在实际操作中过于抽象、理想、和刻板的特征。这些特征导致了经典案例研究方法难以上手，尤其是对于亚洲学者。针对这一问题，我们提出了结构化、实用化、情境化（SPS）的案例研究方法，使案例研究变得切实可行。为了帮助案例研究者更好地了解SPS方法，我们将围绕案例研究的四大常规步骤（构思、调研、建模、写作），结合东软集团和SAP中国、海尔集团、中国移动三个不同案例，系统地阐述SPS方法的流程和技巧。希望通过此次演讲，广大案例研究者能够对SPS方法有深入的了解和认识，同时在实际操作中可以有所借鉴。

专题报告五：

案例教学方法

报告人：李吉仁 台湾大学管理学院副院长